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Search marketing in the new media era.

August 23, 2005
 
The Search Behavior of Wireless Purchasers
Observing 2 million people and surveying 785 wireless subscribers over a year, Yahoo and analytics firm Compete found that:

37% of shoppers said search influenced them more than any other channel when buying a wireless product
72% more people searched for wireless products this year than last
70% of people who bought phones offline used online research before buying
61% of people said they expect wireless brand leaders to be in the top three results

"By year's end 23.9 million consumers will perform a search online for wireless service, representing over $12.6 billion in potential annual service revenue."

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Garrett French - MarketSmart Interactive | permalink | +marktd |



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