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Search marketing in the new media era.

August 15, 2005
 
SEC/Google IPO Wrangling Revealed
The San Francisco Chronicle got ahold of the correspondence between Google and the SEC prior to their IPO (year anniversary this Friday according to Gary).

Is this news? No, just interesting from a behind the scenes perspective. So I pulled the cool/new stuff out of the article:

Google and the SEC had extensive discussions about the Playboy interview as well as their failure to document millions of shares given to employees.

Google agreed that "anything said by regulators in prelude to the IPO could not be used later as a defense in any trial."

"Google either disregarded the regulators' advice to include full names or offered them a satisfactory explanation. References to Larry, Sergey and Eric were sprinkled throughout the final document."

Despite "raised eyebrows" Google kept in wording about doing "things that matter" and delivering "a great service to the world."

"John Heine, a spokesman for the SEC, declined to say whether his staff paid more attention to Google's IPO filing than other companies because of its high profile. He would only say: 'In general, we review filings closely.'"

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