SEL: Self-Serve Invitation-Only Yahoo Publisher Network Launch

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August 03, 2005

Self-Serve Invitation-Only Yahoo Publisher Network Launch

The (currently) invitation only ad network got official announcement today on the Yahoo blog.

Post author Will Johnson, Vice President & General Manager, Yahoo! Publisher Network Self-Serve Beta, said "our goal is to extend the beta to more publishers by the end of the year."

Mr. Brick, one of the YPN beta testers, interviewed Mr. Johnson.

How Johnson says their network is different:
"In the short term we are differentiating ourselves from the competition by providing additional controls for publishers, providing superior customer service, and focusing on the development of a high quality network. Longer term we will differentiate ourselves by providing access to, and integrating with other great Yahoo! content and services (think: web search, RSS ads, shopping, travel, and some day maybe music and video) to provide publishers with a means of generating additional revenue and engaging their users."

NYTimes has more. (link via TW)

Update:

Screenshots of YPN ads (via TW too).

Garrett French - MarketSmart Interactive | permalink | +marktd |

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