Yahoo, MapQuest Cold Smokin Google Maps Market Share
As a fairly new Raleigh transplant (1 yr) I find myself using online maps all the time. I have OCD too and really really really like to know exactly where I'm going, exactly where I have to turn, and what the terrain will look like when I get there (why I like Google maps so much with their hybrid view).

ZDNet cited to a recent Hitwise study that showed map market share for the week ending July 23rd:

Yahoo! Maps - 41%
MapQuest - 33.4%
Google Maps - 9.45%

Far more interesting than the current share would be a look at how map share has shifted since Google launched their mapping service and from which other service they've drawn their users. Have you seen anything like this Gary?

So this map mind share stuff is so cool because maps will be one of the componants of good local search, which will devestate the printed yellow pages. And it's interesting that Yahoo has the bulk of map searches, especially with their recent advances with Yahoo local, which will highlight local reviews and fold those results in with phone numbers and directions.

I have to say it one more time: that's so frikkin smart.

Google's been focusing on desktop share instead of local (from what I can tell). They're pretty much getting smoked in local right now.

That said I still use Google maps when I'm checking for the 150th time how to get to my friend's house in Durham that I've been to 19 times already.

Online map site shares: Yahoo! Maps - 41%, MapQuest - 33.4%, Google Maps - 9.45%
Garrett French - MarketSmart Interactive | permalink | +marktd |