Ask Jeeves Ads on the Radio
Tara from ResearchBuzz disses the Ask Jeeves radio ads. I wasn't too impressed either.

Granted, the ads aren't targeted towards me. Also I've only heard it once. I remember the thrust of the ad being: "we don't just answer questions anymore."

I'm sure they've done tons of research and found that the whole "ask a question" thing is a big hurdle to jump when it comes to changing user perception. I still had the sense of: "no one knew who they were in the first place so why are they talking like they did?"

It was certainly a colorful ad, as Tara indicates:

"The music is WQDR, which is country. I was kinda tuning it out until the commercials came on and I heard something like, "Hi, I'm Adam, Junior Marketing Executive for Ask Jeeves."

"I dropped my hushpuppy and said to my husband, "Ask Jeeves is doing radio commercials."

"Adam continued with a brief lament that nobody appreciated how Ask Jeeves was the best search engine and offered thus-and-such feature, so to get the point across he was going to CARVE IT INTO HIS CHEST."

So I'm mostly curious about how Ask is measuring success with this ad, and what other traditional media they're advertising in right now. Any other Ask ad spottings in other media?

via SEW
Garrett French - MarketSmart Interactive | permalink | +marktd |