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Search marketing in the new media era.

September 22, 2005
 
Goodbye Jeeves, Hello China
Diller's axing the butler. Soon we'll be searching Ask.

At an investment conference Diller called his search engine "potentially the glue for almost all of our services."

I noticed an Ask search box as I logged out of Match the other night. It said something like "now that you're done searching for love, search the web!"

Putting search boxes on your properties is more like thumb tacks than glue, but I guess you have to start somewhere.

At the same meeting Diller announced that Ask will begin operating in China next year, and assured the shareholders that, "our job is to increase Ask's market share."

link

Garrett French - MarketSmart Interactive | permalink | +marktd |



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