SEL: Google Muscling in on Classifieds

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Search marketing in the new media era.

September 28, 2005

Google Muscling in on Classifieds

Classified Intelligence reports (in a press release??) that "Google is aggressively moving to include classifieds listings in its organic search results, making the rounds of classified advertising Web sites, requesting a direct feed of listings."

WOW.

Greg Sterling asks:

# What form will this ultimately take?
# How will it affect newspapers (competition, distribution or both)?
# What about direct advertiser relationships?

Right - will these classifieds be in AdWords-like positions or in the results (prolly in the results). Will they have their own Froogle-like interface? Will they be in Froogle? How long before Google establishes a direct relationship with all the folks currently selling on craigslist, Oodle etc...

In other local/classified news Monster's aiming for local classifieds too (Monster API in Google?). And online newspaper readers are loyal to their city's newspaper website.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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