SEL: MSN's AdCenter Now Live in Singapore, Offers Segmentation?

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September 06, 2005

MSN's AdCenter Now Live in Singapore, Offers Segmentation?

According to ZDNet MSN's AdCenter's live in Singapore now. It requires advertisers to pay a one-time subscription fee (anyone seen subscription fees required for PPC before?) and a minimum bid of S$.10, which is around US$.06.

Like Google, AdCenter determines ad placement in part based on clickthrough rates. The article also mentions costs based on "types of user profiles captured by the system."

Does this mean AdCenter actually has users segmented? Can you target demographics in AdCenter? Holla in the comments or email me if you know. I'll be investigating too.

Is segmentation how Ballmer's going to f-ing kill Google? Is this why he says Schmidt's a p*ssy? mwahahahahahaha!

via TW

Update:

Um, it appears there was already a bit mentioned about the specifics regarding segmentation with MSN's AdCenter. From the esteemed Mr. Lee:

MSN uses registration data from Hotmail, Messenger, or other personalization to deliver ads targeted by age, gender, and other parameters. Now, marketers can influence whether their ads show up more frequently to a specific age group or gender by increasing bids.

Say you put up a campaign and test the traffic. For a specific power keyword, you find you'd bid $0.25 more if searchers were female and $0.11 more if they were 25-35. The ad would rotate more heavily based on a higher AdRank (Google's term, but appropriate here). Additional control through such bid knowledge creates better campaigns.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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