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Search marketing in the new media era.

September 30, 2005
 
Yahoo Site Explorer Delivers Mad SEM Love for WebMasters
Yahoo's really hooking up the webmasters. The new Site Explorer shows:

a) all subpages within a URL or under a path
b) inlinks to a URL or for an entire site

In addition webmasters can submit missing URLs. WOW.

I watched the whole Site Match debacle go down at SES in early '04. Yahoo's PR seemed at an all time low with small web business owners.

Also there's been a sort of persistant "don't game us" -- "we don't want to game you but we want mad traffic" tension between search engines and webmasters.

This offering illustrates a more olive-branch approach to webmaster relationships that will give Yahoo a key marketing touchpoint for thousands of potential advertisers. SMART.

Here's Yahoo's blog post on Site Explorer.

via SEW.




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