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Search marketing in the new media era.

October 11, 2005
 
Blog Results in Yahoo News Search: Nifty
They're putting blog results in the high-value adspace there on the right side of the screen. It's beta. It appears, on my [yahoo] search, that they're ordering the blog posts by time, rather than some algorithmic/relevance factor. That said, as there are only 4 blogs shown there they must have given certain blogs precedence in a given industry. Right?

Yahoo inserted the blog results into what's traditionally SE ad space. I noticed this info value add with Ask - they use the right side paid search space for their zoom in/zoom out function.

If you're not selling it you might as well use this real estate to enhance results. We'll probably see something similar from Google in the same space (on NEWS searches) before long (or maybe Add to Google Reader links :).

Danny Sullivan has an EXCELLENT Yahoo blog/news integration review. He actually tested it out and stuff.

In summary, I like blog and news content being integrated, but I hope it will evolve into something even better. I also want a dedicated blog search service in addition to the integrated approach and find the lack of RSS support for blog search matches something that should be fixed quickly.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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