SEL: Creating Passionate Readers: I Heart Kathy Sierra

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Search marketing in the new media era.

October 12, 2005

Creating Passionate Readers: I Heart Kathy Sierra

I save up Kathy Sierra's posts in Bloglines and then read them all in one day. I have to be careful with reading her because I often end up whirling off on a mental hurricane her posts whip up.

Her posts don't address the search industry specifically. They're here just because I love her investigation of how business and passion intersect (not like that you sicko).

How to speak at a tech conference
The advice in this post is good for any of you search gurus out there who think it would be a good idea to write an article or two for some links and publicity. It's on speaking at conferences, but the advice fits for media development of just about any kind.

Death by Devil's Advocate
Keep the sharp edges!
Think Young (notice in this one how easy the post is to read - that's cause she has headlines all through it, small paragraphs and pictures. The post really moves.)

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media