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Search marketing in the new media era.

October 26, 2005
 
Google Confirms Base + Base News Roundup
This is from a post on Google's official blog:

You may have seen stories today reporting on a new product that we're testing, and speculating about our plans. Here's what's really going on. We are testing a new way for content owners to submit their content to Google, which we hope will complement existing methods such as our web crawl and Google Sitemaps. We think it's an exciting product, and we'll let you know when there's more news.

Battelle speculates on GoogleBase:

"If Google is really, really serious about this - that instead of going the Google News route with listings, it plans instead to get folks to post their stuff to GoogleBase - it marks a significant departure for the company: It will become a publisher, a competitor in the content creation and management game, which places it in direct competition with the multitudes who feed and feed off the main Google search engine. Watch. This. Space."

Here's his initial Base post.

Gary Price details the Base emergence, and summarizes the sub-only WSJ story:

"It's going to slowly chip away at eBay's growth and opportunities, especially in international markets where there is a tremendous amount of growth at Google," said Brian Blair, principal at Wedge Partners LLC, a New York research firm.


ZDNet's Russell Shaw asks "what would prevent Google from offering sellers a GoogleTalk button for their listings?"

Pamela Parker has a good newsy overview of the Base situation if you're not quite sure what's going on with all this Base stuff.

And here's Business Week's blog on Base, NY Sun, Earth Times and WebProNews.

Found any good analysis out there? Any insights that blew your mind? Let me know in the comments.

UPDATE:
Philipp has more Base screen shots which reveal more of Base's vast scope of data submission as well as how Google will handle relations with submitters.

Data Items:
Course Schedules, Events and Activities, Housing, Jobs, News and Articles, People Profiles, Products, Reference Articles, Reviews, Services, Travel, Vehicles, and Wanted Ads.

Update 2
mVox provides NYTimes and CNet Google Base coverage.

Update 3
The post that apparently started it all, from Tony Ruscoe. He got mentioned in NYTimes and the Guardian. Go Tony!
http://ruscoe.net/blog/2005/10/all-your-base-are-belong-to-google.asp

Update 4
Jupiter's David Card posts on Base pointing us to Charlene Li's Base thoughts.




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