SEL: Google Files for Behavioral Targeting Patents

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Search marketing in the new media era.

October 07, 2005

Google Files for Behavioral Targeting Patents

Google's finally going to leverage their Gmail/personal search/toolbar data, reminding us that all those free tools are not as free as we thought...

Google filed two patents this week dealing with ad targeting based on user search history behavior and personalization in what seems an attempt to enter the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter.

SEJ

Garrett French - MarketSmart Interactive | permalink | +marktd |

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