SEL: Google Jagger Update with More Index Flux on Horizon

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October 20, 2005

Google Jagger Update with More Index Flux on Horizon

Update Jagger slammed the coast of the interweb recently, causing rank shift, forum hysteria, and commentary from the weather-makers themselves.

Danny Sullivan wrote a fantastic overview of the process by which Google updates get named, and how news of updates moves from SEW and WMW forums to blogs.

Yesterday Matt touched on Google PR changes, and reported on GoogleGuy's statements regarding more flux in the rankings as second and third stages of the index roll out.

In my mind Google's doing the best when it comes to webmaster relations, starting with their participation in the WMW forums and now with Matt's blog. I saw Tim Mayer comment in a ThreadWatch thread, and he visited the WPN forums back in the day too (not sure if he's still there).

But when it comes to engaging webmasters and marketers in their media of choice (forums, blogs) Google's the van guard, and every large company who's discussed in forums should have a Matt Cutts working with their customers/participants in the customers' native environment.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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