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Search marketing in the new media era.

October 12, 2005
 
Searching the Gheto: New Engine Delivers Surprising Results
Nathan I'm-so-ghetto-I-misspell-ghetto Enns released a new engine that reverses the relevance of his FyberSearch.

Why reverse the algo?

One of the effects is that searchers will receive more results from domain names they have never heard of before. Another effect is that searchers will find useful resources they never would have known existed.

Try [search engine marketing]. Wait who's that at #2... in whose newsletter?

Nathan would it make sense to have a little gheto box integrated into the FyberSearch results page? That way I could see the bottom three results too, and click through if I wanted a fully reversed result set.

Cool tool Nathan!

Garrett French - MarketSmart Interactive | permalink | +marktd |



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