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Search marketing in the new media era.

October 24, 2005
 
Yahoo Search Marketing Opens Doors to All
Yahoo dropped their $20 monthly adspend requirement. Which potential advertisers were holding out because of the minimum spend requirement?

Teeny-tiny from home businesses.

I think this is a solid move from Yahoo and I'm glad to see that it makes business sense for them to show sensitivity to the needs of the little guys.

Put these folks on a (double opt-in) mailing list, introduce them into your small business resource center, create a small business community.

These businesses will eventually need to outsource their search marketing :)

Update:
Here's Pamela Parker on Yahoo's move
link via mVOX




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