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Search marketing in the new media era.

October 13, 2005
 
Yahoo Testing Longer Paid Search Ads

Check out the paid search ads on Yahoo! Mindset. Yahoo! is beta testing a new ad format of 40 characters in the title and 190 characters in the description. (This image from [appliances] search)

Look familiar? Yes, you got it, the old Overture format.

Yahoo's current system clips the ad title to approximately 125 characters for the description in the top and bottom 3 positions and 85 characters on the right hand side of the page.

What will this do for click-thru-rate?

It will allow for advertisers to have more control on messaging. With the ability to display more non-salesy text, customers can actually read more detail about products and services.

Greg Ives | permalink | +marktd |



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