SEL: AskJeeves to Roll Out ExpertRank?

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November 11, 2005

AskJeeves to Roll Out ExpertRank?

Danny writes that:

"Gary Price -- awesome sleuth that is he -- was doing some searching of the US Patent Office & Trademark Office database yesterday and noticed that Ask Jeeves filed for a trademark, a service mark to be accurate, for the term "ExpertRank" about a week ago. Perhaps the sign of a new branding campaign to come?"

Interesting from the perspective of how exactly one brands the innerworkings of a search engine...

Garrett French - MarketSmart Interactive | permalink | +marktd |

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