SEL: Google Base Launches

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Search marketing in the new media era.

November 16, 2005

Google Base Launches

Gary Price pokes at Google Base and delivers this bottom line, with his characteristic backwards smilies:

Those with lots of content now have a way to add it to the Google database. It will likely be a new responsibility for the SEM when he or she is not working on their Google Sitemaps or feed to Froogle (-: It could also give library catalogers moonlighting opportunities. (-:

Danny's comprehensive Base write up should pretty much answer all your Base questions. Ultimately he thinks it's a see-what-happens offering: "Google Base is a way for Google to let anyone upload information to Google about anything. That's the master plan. Exactly how that master plan will unfold isn't clear. Maybe there won't be any particular date types that are uploaded. Maybe it really will turn into a great place for those with classified listings that will lead to a dedicated spin-off service. The overall goal seems to be put this tool out there and see what people make of it."

Internet Retailer caught up with Safa Raschty, who's a bit more bullish about Base: "'Google will be a Craigslist on steroids—a very potent and dangerous challenge to where eBay wants to go,' Rashtchy says."

Bindu Reddy, a Base product manager, posted about Base in the Google blog and has testimonials from several organizations already submitting content.

Battelle waxes Basey: "Behold, the physical world rendered as information. One of the main arguments in my book is that if it's not in the index, it's not considered valuable in a search-driven world. This, of course, is a new way to Get Into The Index. We've only just begun..."

I'll update as I find more reviews/analysis. And after I get my Base on.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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