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Search marketing in the new media era.

November 01, 2005
 
Holiday Shopping According to Yahoo Shopping Search
The weather's changing. Sales are projected up 25% for this coming holiday season. Brian Smith's pumping out shopping comparison interviews. Gets me all tingly :)

This is from his interview with Yahoo Shopping's Rob Solomon & Chris Saito:

When do holiday sales start coming in? When do you see or expect to see a pick up in traffic due to holiday sales?
Rob: “We start seeing an up-tick with the back to school season. Traffic goes nuts at the end of November. Our busiest day is the 1st or 2nd Monday in December.”

Do you have any specific expectations that you can share in terms of year over year growth in traffic? Or in terms of GMV/GMS growth?
Rob: “We’re seeing 20-30% year over year growth in traffic in general to date. Also, order item size is up year over year.”


Thanks to Gary for the tip.




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