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Search marketing in the new media era.

November 11, 2005
 
IBM Tool Tracks Blogs, "Captures Buzz"
So it sounds like a blog index plus analytics:

"The solution also leverages multi-lingual text analytics from Nstein Technologies which enables the extraction of advanced metadata, allowing organizations to identify "hot topics" as well as analyze tone, facts, opinions, events, locations, and indirect alliances to detect early trends and emerging problems."

I'd be curious to see what kinds of case studies they have. Some pundits have questioned the value of reporting vs. offering solid strategies for managing/joining the conversations.

The influxinsights blog stated "IBM doesn't yet have a tool that develops strategies to enable responses to changes in reputation, but that is surely just a matter of time." It also states that tool starts at $100k.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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