SEL: Yahoo Pimps Their Car Search

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Search marketing in the new media era.

November 01, 2005

Yahoo Pimps Their Car Search

Nice frikking work Yahoo! Their new Autos section, Yahoo! Autos Custom, targets folks for whom cars are far more than transportation.

Retailers: pay close attention to the custom autos search functions (from the Yahoo post):

* Installer Search - We partnered with the Specialty Equipment Market Association (SEMA) to help you find local installers that can do modification work on your car. Find the top rated shops in your area, see pictures of their work, read user ratings and reviews, and get driving directions with embedded maps. This is the first time the SEMA database of installers has ever been available online.

* Car Enthusiast Search - We built a specialized search engine by crawling virtually all of the top car enthusiast sites to produce the most relevant search results for enthusiasts. Go right to the source of enthusiast sites. Try a search for "blazer" on our car search and compare that with web search and you'll see much more relevant results for one than the other.

Retailers, these are the kinds of indexes you need to be searching out, and I suspect that the future of search marketing will include a great deal more work here in this intersection of passionate users, search technology and vendors.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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