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Search marketing in the new media era.

November 15, 2005
 
Yahoo Search Ads in RSS Feeds for Yahoo Publisher Network
Just got this in an email from Yahoo:

"Beginning today, Yahoo! is offering search advertising in RSS feeds from publishers participating in the Yahoo! Publisher Network beta product. As Yahoo continues to expand the number of publishers within the network, RSS ads will be offered as another opportunity for small- and medium-sized publishers to earn revenue from their Web sites (the new feature is available to all beta participants)."

Google began putting AdWords into RSS in April, as Andrew noted.

Also, Pheedo launched an RSS analytics tool today, according to mVox.




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