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Search marketing in the new media era.

December 20, 2005
 
Custom Yahoo Search Shortcuts + Zawodny Interview
"Open Shortcuts (beta) are custom keywords that take you directly to a site, a search, or start a task right from the search box. In Unix speak: if the search box is the command-line of the web, shortcuts are aliases."

from ysearchblog.

Danny Sullivan investigates and elucidates Y's customized search shortcuts. And links to his reviews of several other similar shortcut creating services.

And check out the Jeremy Zawodny Interview: "I really expected to get a “Dude, WTF?!” email message from Matt Cutts within a few days of starting my sponsored links experiment."

(for more on his "experiment" check out Scott Woodard's Paid Text Links and the Bigger Picture.)

Garrett French - MarketSmart Interactive | permalink | +marktd |



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