SEL: Google + AOL: Done Deal

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Search marketing in the new media era.

December 21, 2005

Google + AOL: Done Deal

IN A MOVE THAT DEEPENS the advertising partnership between Google and AOL, Time Warner Tuesday sold 5 percent of AOL to Google for $1 billion.
mediapost

What's new:
+ Google Talk users and AIM users will be able to communicate with one another if, and the following is a direct quote, "if certain conditions are met."

+ Collaborating in video search and showcasing AOL's premium video service within Google Video

+ Creating an AOL Marketplace through white labeling of Google's advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties.

+ "Expanding display advertising throughout the Google network."

+ Making AOL content more accessible to Google Web crawlers.

+ Providing AOL marketing credits for its Internet properties.

(via SEW)

Also:
Google takes AOL stake, expands advertising pact
Time Warner's Google Deal Press Release

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media