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Search marketing in the new media era.

December 28, 2005
 
Microsoft Google AOL Stories I Read Today
Here's what I read this morning before heading over to help my sister move:

About the AOL announcement
The recent announcement of the AOL partnership has been the source of a lot of rumors and misconceptions. We'd like to clear some of those up.
link

Microsoft Seeks Deal to Rival Google-AOL Pact
Microsoft is most certainly thinking of ways to jump back into the game after having lost out to Google in the AOL deal, and rumors are already emerging that something may already be in the works.
link

AdCenter Pilot Yields High ROI, Calls for Expansion
Ad campaigns are generating high conversion rates in MSN's pilot paid ad program, MSN AdCenter, but search marketers say they want Microsoft to expand the program faster.
link

Google rules - but for how long?
Says Garrett French, of the marketing company Websourced: "One thing Microsoft is not is disorganized."
link

Google Revises Free Classifieds
Over the weekend, Google apparently altered the home page of Google Base to a more simple, streamlined search page, with popular searches and categories displayed as well. With the changes, the page now more closely resembles other online classifieds sites, according to industry observers.
link




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