SEL: Rhapsody Builds Links, Brand Google-Style

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Search marketing in the new media era.

December 06, 2005

Rhapsody Builds Links, Brand Google-Style

Provide content. Get links. Oh, and help market your core offering:

"The company is rolling out a Web-services platform that will allow third-party Web sites to link directly to albums and songs on Rhapsody. A blogger writing about a new song, for example, could post a link to a track that, when clicked on, will begin playing in a pop-up window."

Get more wove into the web:

"The moves signify that RealNetworks continues to move from the closed, subscriber-only business models to more flexible, advertising-reliant offerings that give away some content free. Its goal, executives say, is to weave Rhapsody throughout the fabric of the Web."

Learn from the masters:

"RealNetworks looked to Google, one of its business partners, as a model.

"Many people were first exposed to Google by seeing its search box on third-party sites, said Dan Sheeran, RealNetworks' senior vice president for music and video. Soon, the Google brand began to be associated with search, and eventually people went directly to Google's site to search the Web."

Yeah I know it's nothing new, but it's neat to see big companies come around.

Here's the article in the Seattle Times: Rhapsody becoming visible on the Web.

Via Battelle

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media