SEL: Yahoo Acquires Del.icio.us Thoughts + News Roundup

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

December 12, 2005

Yahoo Acquires Del.icio.us Thoughts + News Roundup

So the big news of December the 9th, besides my birthday, was Yahoo's acquisition of Del.icio.us. Here's Jeremy Zawodny's delicious acquistion post, and here's del.icio.us founder Joshua Schchter's.

This acquisition hammered something home for me: Yahoo's belief in the value of community. Del.icio.us fits so well with Flikr, and could even inform their developments in local and Yahoo Answers. Watch for some real advances in social searching from Yahoo in '06. I'm really excited to see what they do, and it appears that they have a thriving culture of innovation (check out Yahoo's First Hack Day: What a Blast!).

So now here's a roundup of all the Del.icio.us acquisition coverage:

But is it del.ove.ly? (money CNN)
Yahoo (Research) is snatching up Del.icio.us to add to its arsenal of "social media" properties, including photo-sharing Web site Flickr, My Web 2.0 (an experiment with improving search results by letting people essentially program their own search engine through tagging and sharing searches with friends), and the just-launched Yahoo Answers (where you can ask any question, and another Yahoo visitor will answer it).

Yahoo! Buys Bookmarking Community (mediapost)
"We now see search and online communities at the heart of our mission," Walther said.

Another Update: Yahoo Acquires Del.icio.us (battelle)
Second Update: OK, now I have *more* sources that say yes, the deal is similar to Flickr, but *that* deal was not really at 30-35 million, it was more like $17-19 million.

And - this is simply amazing to me - del.icio.us has 300,000 users. Holy sh*t.

The Seattle connection to del.icio.us (seattle pi)
Seattle-based Amazon.com -- along with Union Square Capital, BV Capital and others -- was an early investor in del.icio.us.

Steve Rubel's IM Interview With Joshua Schachter/Del.icio.us (corante)

Yahoo! Finds Tagging Company Delicious (clickZ)

Yahoo Buys del.icio.us (red herring)

Del.icio.us (or is it Yahoo.licio.us?) Bookmarks Come to the Google Sidebar; Indeed.com Also Now Sidebar Accessible (SEW)

Yahoo.icio.us? - Yahoo Acquires Del.icio.us (techcrunch)

Thanks to Chris Stynes, WebSourced Director of Corporate Sales, for Yahoo/del.icio.us/future-of-web conversation.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media