SEL: Yahoo!: Index Update, New SERPS Look Coming

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Search marketing in the new media era.

December 16, 2005

Yahoo!: Index Update, New SERPS Look Coming

Yahoo updated its index Wednesday night. Here's one person's analysis from comments to Tim's post: "Keyword in domain and URL, almost regardless of content and quality, no longer rules the roost." What have you noticed?

Gary Price has word of changes to Yahoo's SERPS by way of a letter from Yahoo to advertisers.

"According to the letter, research has shown that making results pages easier for users to read will generally provide an increase in clicks, while maintaining conversion rates."

I've seen the email. Watch for big changes on January the 18th.

Here are a couple more tasty Yahoo snacks for you:
Yahoo Keeps Getting More Social (Stein lauds Yahoo's increasing focus on Social Media)
New from Yahoo: Manage of All of Your Podcast Subscriptions on a Single Page

Garrett French - MarketSmart Interactive | permalink | +marktd |

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