SEL: Build Buttons for Google Toolbar/IE Users

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Search marketing in the new media era.

January 31, 2006

Build Buttons for Google Toolbar/IE Users

Google released a new beta version of its toolbar that enables "button" creation and page sharing through email and blogger.com.

I'm not a developer with a twist of marketing (though I'm friends with one or two :). If I was, I'd be all about making mad buttons for Google Toolbar users, especially since Google's seeking button submissions.

If the toolbar user demographic's in your target consider making a button. Who are toolbar users? I haven't seen any data, but my guess there are lots of marketers and developers using them, plus the early adopter types from outside industries.

Buttons exist already for NYTimes, CNet properties, Slashdot, mySimon. There are two by a fellow named Tom Wuttke.

My suspicion is that lots of toolbar users fall in the FireFox demographic. I'm a toolbar user who does. Is the decision to release the toolbar for IE first a concilatory gesture or something?

Maybe it's just easier to code toolbars for ie? Maybe my understanding of the situation is too narrow?

Check out the button editorial guidelines before you get started making buttons.

Also read Chris Sherman's Google Toolbarticle.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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