SEL: Google Analytics Partners with Zaaz for Forecasting, Site Optimization

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January 24, 2006

Google Analytics Partners with Zaaz for Forecasting, Site Optimization

Zaaz and Google are expected to announce today that Zaaz will be providing "a range of additional features--including accuracy audits, metrics scorecard creation, ROI monetization and forecasting, behavioral and competitive analysis, and site optimization."

"Before we launched Google Analytics, you could spend a lot for a high-end analytics package, and there would be some pre-defined professional services wrapped with that. The model that we've put together with Zaaz for the high end of the market is that the data is free, and you pay for what you need with Zaaz."

Even at the "high end" of the market can Zaaz scale?

Via MediaPost

Garrett French - MarketSmart Interactive | permalink | +marktd |

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