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Search marketing in the new media era.

January 13, 2006
 
Google Personalized Mobile vs Yahoo! Go (according to Google)
Google personalized is now available on mobile devices with XHTML-capable web browsers. (Here's Google's Personalized Mobile page.)

Charlene Li Spoke with Deep Nashir, Google's Director of Product Management for Mobile:

you can quickly see how many emails are in Gmail, what the weather is, and your top RSS feeds. Deep positioned this as vastly different from Yahoo! Go Mobile, where information is still a click (and wait) away. Also, Yahoo! Go requires a download while the new Google service is available with just the browser

Charlene, enthusiastic, closes with:
"finally, an easy way to get my RSS feeds on my Blackberry! I'll be setting up my Google personalized page primarily for mobile reading."

In a more recent post on the announcement a reader commented that "After about 5 minutes of toying with my home page and neutering it to the degree necessary for my mobile experience -- it is not really a fun desktop experience any longer..."

Isn't there an RSS reader for mobile devices that doesn't require such heart-rending sacrifice?




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