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Search marketing in the new media era.

January 12, 2006
 
Google Seeking Patent on Mobile Click-to-Call Technology
Mobile click-to-call. Just a matter of time on this one. This technology will drive local search, especially when I get maps + ads on my cell phone, or hell, when my car can place calls for me ;)

This "call-on-select" functionality is described in U.S. patent application 20060004627, filed last week by Shumeet Baluja, a senior research scientist at Google. The application describes a process that takes into consideration a device's screen size, connection speed, and input capabilities to determine if it would be better to serve an ad with a link to a Web page or one that causes the phone or other mobile device to place a phone call to the advertiser.

via Google Looks to Patent Mobile Click-to-call Ads

Garrett French - MarketSmart Interactive | permalink | +marktd |



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