SEL: Google to Acquire Radio Ad Sales Platform

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Search marketing in the new media era.

January 17, 2006

Google to Acquire Radio Ad Sales Platform

the news:
Google's agreed to acquire dMarc Broadcasting for up to $1 billion over 3 years.

what dMarc does:
dMarc connects advertisers directly to radio stations through its automated advertising platform.

From Price:
dMarc has more than 4600 radio stations using it's "digital trafficking" (ad scheduling) and "studio automation" software.

Sullivan suggests, again, that Google change its philosophy:

I wrote earlier that Google's philosophy page needed some changes to keep up with the times. In particular, that famous mission that currently reads:

Google's mission is to organize the world's information and make it universally accessible and useful.

Really ought to say:

Google's mission is to fund and organize the world's information and make it universally accessible and useful.

SEW

Mike Grehan told me about the news this morning and sums the news up nicely:

"With press ads, radio and no doubt TV on the way... all I can say is: Integrated Marketing Communications." Cheers!

Garrett French - MarketSmart Interactive | permalink | +marktd |

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