SEL: Google Told Feds "No"; AOL, MSN, Yahoo Said "Yes"

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

January 20, 2006

Google Told Feds "No"; AOL, MSN, Yahoo Said "Yes"

The story continues to unfold, in upwards of 15 post scripts by Danny Sullivan.

This is Sullivan at his reporting best - I've always been impressed by his ability to get to the root of situations, and how fair he is to all involved and how transparent he makes his coverage of controversial issues.

Reporting accolades aside, I think Google's "no" could be its biggest PR win yet against increasing competition.

The public may not recognize the distinction between companies giving away search data and search data with no identifying personal information. What will be remembered is that when the feds came knocking Google stood up to them while the other engines acquiesced.

That said, here's a link for the feds for digging up some search data, in case they didn't know it was available: Google AdWords Keyword Tool.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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