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Search marketing in the new media era.

January 23, 2006
 
Google's News Adds Most Popular + Recommended Sections
Google News has two new sections to the left; Recommended, and Most Popular. It’s interesting to see Google work on improving their news homepage, even though its lack of ads make it a site with no direct revenues.
link

Their most "popular function" led me to this article on Yahoo's move towards user generated content.

How will Google monetize its news section? I imagine there will be some behavioral targeting, but serving ads based on context won't work well. Will Google offer a CPM product? Does it have a CPM now that I've not seen/forgot about?

Garrett French - MarketSmart Interactive | permalink | +marktd |



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