SEL: Mobile Searchers Typing Loooooong Queries With Numeric Keypads

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January 18, 2006

Mobile Searchers Typing Loooooong Queries With Numeric Keypads

I'm SMS impaired. I'd rather just call someone. SMS/mobile search is heating up now though (Google/Yahoo and Motorola, etc...) and a new-to-me hosted, white-label mobile search player, JumpTap, has done a bit of research to get the word out about mobile search.

They found that, despite the tedium of tiny keypads, "searchers still entered unusually long queries, including "don't you wish your girlfriend was hot like me", "the killers all the things that i've done", and "what are you doing the rest of your life". The first example query, referring to a ringtone by the Pussycat Dolls, is 45 characters long."

And here are their stats regarding the most mobile-searched terms:

For the month of December 2005, the type of search for the top 100 queries included:

27% Categories. Top 3 terms searched: Christmas, Hockey, WWE (Worldwide Wresting Entertainment).
22% Adult. Top 3 terms searched: Sex, Porn, Girls.
20% Artist Name. Top 3 terms searched: Eminem, 50 Cent, Madonna.
14% Game. Top 3 terms searched: Tetris, Poker, Snake.
9% Music Genre. Top 3 terms searched: Country, Themes, Reggae.
5% Music Title. Top 3 terms searched: My Humps, Jingle Bell, Gold Digger.
3% Website Names. Top 3 terms searched: Google, MSN, Yahoo.

Check out Mobile Advertising is for Adults, Too if you're convinced it's only the kiddies who cramp their thumbs on those tiny keypads.

Via SEW.

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media