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Search marketing in the new media era.

January 12, 2006
 
Modeling the PPC Paradigm to lower Cost per Action
Alexandre Douzet of TheLadders.com wrote the first ever academic-styled paid search article I've seen. Join him as he digs into "ideas on how to apply the learning from the model, to optimize a PPC campaign and lower Cost per Action."

(pdf) An Investigation of Pay Per Click Search Engine Advertising: Modeling the PPC Paradigm to lower Cost per Action

I've asked MSi's paid search director Greg Ives for his thoughts on the value of this article. He still owes me a write up on declining keyword prices too.

via Battelle

Garrett French - MarketSmart Interactive | permalink | +marktd |



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