SEL: Retailers, Engines Searching for Product Description Standards

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Search marketing in the new media era.

January 30, 2006

Retailers, Engines Searching for Product Description Standards

Is there hope for retailers and engines when it comes to standards? Will standards shift according to product type?

Whichever engine + retailer comes up with product description standards first will pave the way for a stronger standards push... if they make some mad cash with it.

"Such a standard would allow retailers, both large and small, to advertise online more easily," he said, "would help the engines by increasing their advertising base, and would help consumers by allowing retailers to communicate a richer set of product information to the engines, which would then facilitate improved product searching and comparing."

from DMNews

via Price

Garrett French - MarketSmart Interactive | permalink | +marktd |

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