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Search marketing in the new media era.

January 12, 2006
 
Review of Pronto, IAC's New Comparison Engine
Brian Smith, a leading voice in comparison shopping engines, offered some thoughts on IAC's new shopping search engine.

"I’ve run a number of searches and so far I’m impressed with the comprehensiveness of Pronto’s database, but the actual price comparison experience has not been that great."

"The first merchant listed on Pronto is SonyStyle.com with a price of $70. Ha! The price on SonyStyle.com is $349.95. The second merchant listed is Accessoriesland.com which showed up as selling the camera for $135. I could not find ‘$135? anywhere on the Accessoriesland.com page, which lists a price of $295."

"Pronto is only available for IE 6.0 at the moment."

Check out his full Pronto review.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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