SEL: TV Ad Encourages Viewers to "Google Pontiac"

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January 26, 2006

TV Ad Encourages Viewers to "Google Pontiac"

...this GM spot was significant because it ended with an unusual call to action: "Don't take our word for it. Google Pontiac and discover for yourself." And the ad ended not with a URL or phone number for a local dealer, but an actual Google screenshot with Pontiac typed in. Yes, an actual screenshot!

Check the article. HOLY COW!

Garrett French - MarketSmart Interactive | permalink | +marktd |

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