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Search marketing in the new media era.

January 13, 2006
 
Video Hyperlinks from Microsoft adLabs
The technology "can detect product items displayed on a television screen during a show or commercial," Microsoft said. Consumer can then "zoom into products featured on the television screen and click through to detailed product descriptions and information on where the products can be bought," according to the announcement.

I lifted this news from mVox.

The item comes from the announcement of Microsoft's new adLabs in China, where "adLab's top-notch group of more than 50 researchers will develop advertising solutions that connect marketers with consumers in more relevant, innovative ways unseen in the industry before now."

Here's MSFT's adLabs press release.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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