SEL: Video Search Marketing from SES

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Search marketing in the new media era.

January 17, 2006

Video Search Marketing from SES

Online video, and video search, continues to heat up. Greg Jarboe attended and reported on the video search session at Search Engine Strategies in Chicago.

What's the opportunity for marketers? I see two:

Create branded/viral video.
Advertise on video (either through in-video ads or on a video search engine).

Jarboe reports that we need "video analytics" to really monetize video.

Jon closed with some observations about the future for video search engines, saying "Content drives demand." And, he said only thing preventing video owners and creators from submitting even more content to video search engines was finding a way to monetize video search results.

During Q&A, it also became clear that monetization of video depends on developing new "video analytics." If advertisers can't measure the quantity and quality of this emerging audience, then they will be reluctant to do much more than test video search.

Here's Jarboe's Video Search: Still "Early Days"

And in utterly unrelated news check out 80 cent, a 50 cent + 80s music mashups. (via Zawodny)

Garrett French - MarketSmart Interactive | permalink | +marktd |

...the search industry queries new media