SEL: Yahoo Happy to Maintain Search Marketshare Cause They're Going Social

check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

January 24, 2006

Yahoo Happy to Maintain Search Marketshare Cause They're Going Social

This quote lit the blogs up:
"We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share."
from Seattle PI

I think chasing search share is important, and from a PR perspective, it's probably not a great idea to admit that you're going to strive to tread water.

Bad move. (update: Rubel, BW, Beal agree)

That said, Yahoo's vision for the future of the web is social, not search-related.

Yahoo's going to win more search share by increasing usage of their portal properties and if it keeps up the social web push I think it will see that happen.

Sterling says, "We sometimes forget that there’s a great deal more going on on the Internet than search, even though search has become the driver or starting point for so much commercial and non-commercial activity."

Check out this NYTimes story on "millenials" and how they're using media. It's about the social network. Yahoo gets that.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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