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Search marketing in the new media era.

February 28, 2006
 
Closing the Online Research to Offline Sales Gap
Is online research tied to offline purchases? A recent JupiterResearch study (sponsored by iProspect) found that 62% of those who researched products online used a search engine, and then, of these 67%, almost half of them made purchases offline.

Out of their survey of 1700 online researchers 1140 of them used search engines. Of these searchers, 536 bought offline.

So... why did 536 of these people choose to buy offline?

How many of the non-searching online researchers bought offline?

And how much business did, say, Amazon lose because they don't have a way to track online research to offline sales?

Check the ClickZ write up.

Garrett French - MarketSmart Interactive | permalink | +marktd |



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