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Search marketing in the new media era.

February 17, 2006
 
Conversion Rate by Search Engine: AOL Tops All
WebSideStory compared the median conversion rates of the four search entities (where's Ask?) and found that AOL searches were most likely to result in sales for b2c searches.

AOL (6.17 percent)
MSN (6.03 percent)
Yahoo (4.07 percent)
Google (3.83 percent)

"With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer-friendly demographic," Ali Behnam, senior digital marketing consultant at WebSideStory, said yesterday. "Google, meanwhile, may appeal to more browsers -- those with less of an intent to buy."

Remember this is for b2c sites - how many people search on AOL for enterprise-related solutions?

Check out the article: Study: AOL Gets Highest Conversion Rate for January

Garrett French - MarketSmart Interactive | permalink | +marktd |



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