SEL: Conversion Rates by Direct Nav, Search, Links

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check out the Digging into Search swicki at eurekster.com

Search marketing in the new media era.

February 01, 2006

Conversion Rates by Direct Nav, Search, Links

WebSideStory's research showed the following conversion rates for the following methods of navigating to a site:

Direct Navigation: 4.23 percent
Search Engines: 2.3 percent
Links (including ads): 0.96 percent

This data has many interesting interpretations... one that comes to mind immediately: well written, well branded urls pay.

via mVox

Garrett French - MarketSmart Interactive | permalink | +marktd |

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