SEL: Ads in Maps: BN's Coffee Cup on Google Maps

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Search marketing in the new media era.

March 28, 2006

Ads in Maps: BN's Coffee Cup on Google Maps

Maps are a primary doorway to local search. Period.

It's no surprise then that Google continues to experiment with advertisements in maps, as Bambi Francisco notes.

The most recent Google map ad development is the image of a coffee cup that indicates the location of a Barnes and Noble on a map search for [booksellers NYC].

I know Barnes and Noble for the coffee shops they have inside, and I think the mug's a good choice for reminding those book shop searchers that they can reinvigorate with some caffeine.

It would be a lot better if they could make a more convincing call to action or tell me that a specific product I'm searching for is available at a given location (with "real-time inventory management, enabled by RFID, as the end game of local search").

As maps make their way onto mobile devices such as cars, phones, even iPods, we're likely to see more interactions through the map interface, such as instant coupons (redeemable upon presentation of phone), click to call, free ringtones or songs for stopping by a location, etc.

Hotels in Google Maps.
Sopranos and Google Maps.
Nike and Google Maps.

Garrett French - MarketSmart Interactive | permalink | +marktd |

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