Blog PR and Google Finance: Ranking for Your Company Name
If your company's publicly traded and not blogging yet here's yet another reason to get started: the blog section on your Google Finance page.

This section pulls blog posts with mentions of your company's name and includes them with information like Management, Company Financials, Company News, etc.

Seth Finkelstein uncovered that the blog section's more likely to include posts with your entire company name rather than just the ticker symbol.

"At best, the ticket symbol is a related word, but by no means the primary ranking factor," says Seth.

If you look at the Finance page for the company that Seth wrote about you can see that his post appears in the blog section.

If the blog section on Google Finance is too easy to manipulate, which it appears to be based on Seth's observations, we're likely to see changes to that particular algo. For now, PR bloggers, when posting about your company be sure to use your full name and not your symbol.

If THIS doesn't strike fear in the hearts of PR I don't know what will. Yes, it's time to for your company to join the conversation. Get started with your employee generated content.

update:
thanks to blogoscoped.
update2: March 24th report from Dominic Jones of Google Finance blog spam.
Garrett French - MarketSmart Interactive | permalink | +marktd |