Link Building Basics
Link building in a nutshell: You want links to your site from relevant, authority sites. Link building is as much about content development as it is about selective directory submissions and targeted link requests.

Link building and buying remain HOT SEM topics because link generation tactics work to build SERP (and industry) presence.

Today a nice cluster of link building posts came through SEJ and I decided to round them up for you.

Top of my list (yeah I'm sending this to the boys in tech to see if there are any we've missed):
Top Web Directories
This is a great example of straight-ahead link bait. No frills, just solid, useful information well packaged.

Next up is Jim Boykin's Co-Citation explanation. NICE! Simply, make sure incoming links are from related sites. Shortly we'll be giving details on how we use Competitive Search Intelligence to FIND these sites quickly and easily.

Google's insistance that paid links have nofollow tags spurs Google ire at SEOmoz. I love this quote from Rand: "Promoting fear in your public relations to help keep your results of higher quality is a naive, short term solution."

Have you been hearing that directories are worthless? Check out the post entitled "Is Directory Submission Obsolete?"

Don't stop reading until you get to this quote: "Thus the question shouldn't be, "Should I submit to directories?", but rather, "Which directories should I submit to?""

That's it - and thanks to Loren Baker of Search Engine Journal for keeping the great content coming!
Garrett French - MarketSmart Interactive | permalink | +marktd |